TikTok is introducing a new feature that enables them to reduce the quantity of AI-made content appearing in their feeds. This initiative comes as the platform revealed that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a full-scale launch. This development comes amid a surge in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that almost a tenth of the fastest-growing channels on another major platform primarily display clips produced artificially. A significant portion of this material is classified as “AI slop”, a term for poor-quality, mass-produced content that is frequently illogical or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, including AI artwork to science explainers, and we want to offer the community the option to increase or decrease of that, according to their own likes,” commented a company executive.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its service tagged as made with AI. Collectively, over 100 million media items are uploaded to the service every day, making AI content a limited portion of its total content library.
User Control Features
Members will be capable of reduce or increase the level of AI content they view by using the “manage topic” feature in the platform and choosing the AI content topic. Further subjects that are already be adjusted under the filter encompass politics, style, aesthetics, and choreography.
AI Disclosure Rules
The platform’s rules require content makers to identify convincing AI-generated content, and it forbids malicious AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
Additionally, the service will from now on apply an artificially created tag to content made using its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is intended to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a $2 million AI literacy fund for specialists and groups to develop informative material about responsible artificial intelligence. This project will assist charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The platform has defended its safety measures, following debate over plans to lay off numerous safety staff in Britain. The company is planning to eliminate 439 jobs in its trust and safety department in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but AI can shield workers by eliminating the most distressing content before it has to be seen by staff. The platform stated a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with harmful content as rapidly, which is why a lot of the machine support is making a difference operate efficiently.”
